What is Squarespace Blueprint AI? (2024 Walkthrough)

Squarespace Blueprint AI main image

Squarespace offers a range of artificial intelligence (AI) tools to help you save time. For example, you can use the AI text tool to generate text for your pages with a click of a button.

Another AI tool on offer is Squarespace Blueprint. If you want a bespoke website, Squarespace Blueprint will help you create a tailor-made template that’s unique to you.

Here’s what it’s about and how to get started.

What is Squarespace Blueprint?

Squarespace Blueprint landing page

Squarespace Blueprint helps you build your own tailor-made template for your website using AI.

Just answer a few questions and Squarespace Blueprint will create a site in line with your responses. You can see how your site will look as you go.

Once Squarespace Blueprint has done its work, you can tweak the template and add your copy and images.

There are over 1.4 billion potential design combinations!

How to get started with Squarespace Blueprint AI

Step 1: Choose Squarespace Blueprint

Go to the Squarespace template page. Follow the prompts and at the end you’ll have the option of choosing from one of Squarespace’s professionally designed templates or using Squarespace Blueprint AI.

Choose Squarespace Blueprint and click Build with AI.

Squarespace template page menu

Click the Let’s Go button to get started.

Choose a name for your website. You can always change this later. Click Next.

Step 2: Fine-tune your website

Next, you’ll add individual sections to your homepage, like a form, footer, or about us section.

Click on the section you want to add, and click the Change Layout button to alter the style. Click Next when you’re happy with how your homepage looks.

Homepage builder in Squarespace Blueprint

Next, you’ll add additional pages to your site. Click the pages you want to add. You can always add or remove pages later. Click Next when you’re done.

Add pages in Squarespace Blueprint

Next, choose the color scheme. Click on the different color schemes and Squarespace will apply them to your site. Click Next when you’re happy.

Squarespace Blueprint color palette

Finally, choose your font. Click on the different font pairings and Squarespace will apply them to your site. Click Finish when you’re done.

Squarespace Blueprint font pairing

Squarespace will generate a template based on your choices.

Step 3: Add AI-generated copy (optional)

After your site is ready, you can populate it with AI-generated text. Click Continue if you want to do this, or Skip if you want to write your own content.

(Note: This feature might not be available in all countries.)

Provide a short description of your new website and select a writing style. You’ll be able to see an example of the AI content so you can see if Squarespace is on the right track.

Squarespace Blueprint writing style

Click Finish when you’re done. There may be a short wait while Squarespace generates your content.

Step 4: Make your final tweaks

Your new website will now be ready to edit on your site. Make additional changes, for example, adding your own images, and publish your site when you’re ready to go!

Squarespace Blueprint vs template: which is best?

Squarespace already offers over 150 professionally designed templates, so you might be wondering why you should use Squarespace Blueprint.

Squarespace Blueprint is great if you have a clear idea of how you want your website to look. The template library is ideal if you’re not sure what you want your website to look like and need some inspiration!

Squarespace Blueprint is best if you want to control the color scheme, font, and elements on your new website with laser precision. The template library is perfect if you don’t have time to spend setting up your site and want a theme you can start using right away.

Ultimately, it depends on your needs and timescales.


Squarespace Blueprint AI is a brilliant way to build a site tailored to your esthetic and requirements.

It’s free to use and you’re under no obligation to use the site it suggests, so why not give it a try?                                        

Kate Ingham-Smith

Spark Plugin’s resident copywriter, Kate has over 15 years of digital marketing experience, specializing in web design, UX, and UI.

https://sparkplugin.com
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