20+ Super Useful Squarespace Tips & Secrets in 2024
Just starting out with your Squarespace website? If you want your website to stand out above your competitors, I’ve compiled a comprehensive list of handy Squarespace tips to help you out!
1. Check your SEO
My first Squarespace tip is to take a look at your search engine optimization, or SEO. This is everything you can do behind the scenes of your website to encourage it to rank as high in the search engines as possible.
Even making little tweaks to your SEO can make a big difference and means you get more targeted traffic to your website.
2. Add bespoke icons to your Squarespace website
An icon or two can be a great way to make your page easier to read. You can upload your own icons to your Squarespace website to provide a unique custom effect that makes your website stand out from the crowd!
3. Update your favicon
The favicon is a small icon used to represent your website in peoples’ browsers, so they can see where they are at a glance!
The standard Squarespace favicon is a little dull, but it’s easy to change it out for something more on-brand for your business or blog.
Speaking of blogs…
4. Set up a blog
A blog (like the Spark Plugin blog!) is a great way to increase the chances of appearing in the search engines and to promote yourself as a voice of authority in your specific niche.
If you’re on Squarespace, you can create an awesome blog in just a few clicks.
5. Create a table to show off your data
If you need to organize a lot of data on your website, a table is the easiest and most straightforward way to do it.
The additional benefit of a table on a website page over a document like a PDF is that it’s simpler for search engines like Google to read and understand. This makes it easier for people to find your page in the search engine results. This guide will show you how to create and style a table in Squarespace in a couple of minutes.
6. Upload a video
Videos are a fantastic way to tell customers more about your products and services. Plus, in this modern age, you don’t need an expensive video camera and flashy editing software to create a fantastic video… all you need is your mobile phone!
Here’s Squarespace tip number six: did you know you can upload videos directly to your Squarespace site? Here’s how to do it and what you need to be aware of.
7. Add cool animations
With a growing number of websites, it’s becoming increasingly difficult to stand out. Fortunately, you don’t need to be a professional animator to add engaging and eye-catching animations to Squarespace.
8. Create a gradient background
After all, who wants a boring and bland background for their website?
This easy guide will show you how to add a gradient background in the colors of your choice.
9. Upload a file
You don’t have to stick with just web content on your Squarespace website. As well as videos, which we looked at earlier, you can upload documents like menus, price lists, and samples of your work. Here’s how to upload and link to those files.
10. Add a pricing table
Earlier, I showed you how to add a simple table for hosting data. However, what if you want to add a fancy pricing table that encourages people to subscribe to your services?
You can use CSS code to build a pricing table or, alternatively, use a paid service to create one. Here’s what you need to know about pricing tables.
11. Change your template
There are a wide range of Squarespace templates available, meaning you can take advantage of specific functionality and style your website exactly the way you want to. This guide will explain the different templates and help you choose the right one!
12. Create a drop down menu
A drop down menu is an excellent way for your visitors to navigate around your website, all while saving space. When they’re not using it, it disappears from view! This tutorial will show you how to build one.
Want to take your menu to the next level? Why not try a mega menu, which I’ll show you how to create later in this article…
13. Add a testimonial slider
Got a glowing five-star review or a fantastic piece of feedback from a customer? Don’t forget to add it to your website!
A testimonial slider on your Squarespace site is a simple and code-free way to show off comments and encourage new customers to come and check you out.
14. Connect Mailchimp to your website
Email marketing is a fantastic way to grow your Squarespace site. You can use it to keep in touch with your customers, nurture them until they are ready to buy, and tell them about your latest products and services.
My next Squarespace tip? You can connect MailChimp to your site in less than a minute, making it easy to manage your email campaigns.
15. Add a social media button
If you’re on social media, a well-placed icon on your website can encourage people to connect with your social media accounts. And the good news is, it’s easy to add social media buttons when you’re using Squarespace!
Social media users can effortlessly integrate their online presence by leveraging the simplicity of adding social media buttons through Squarespace, fostering seamless connectivity with their audience.
16. Speed up your website
One of the best things you can do is to ensure your website loads quickly. People are impatient, and if they can’t get the information they want in a hurry, they might go elsewhere!
If you’re looking for Squarespace tips to increase the speed of your Squarespace site, I’ve put together a few suggestions.
17. Add a mega menu
Got a lot of pages? A mega menu gives users a simple way to navigate your website, meaning they can find the information they need without having to click through several layers of content.
While you can’t create a mega menu through the standard Squarespace customization options, you can create one using CSS code or by buying a plugin.
18. Make your logo visible on a dark background
There’s nothing more frustrating than seeing your black logo disappear on a dark background! If you’re faced with this problem on your Squarespace website, here are two simple Squarespace tips that can help you change the color of your logo.
19. Set up Zapier
Zapier is a tool you can use to connect all the apps and services you use together, helping you save time.
For example, let’s say you have an enquiry form on your Squarespace site. You can link Squarespace with your CRM system, meaning prospective customers are automatically added as new records. No more having to remember to add customers to your CRM at the end of the day!
20. Upload a custom font
While Squarespace has a wide range of fonts on offer, you might have bought a custom font that you have your heart set on using. You can use CSS code to add your font of choice to your website.
21. Set up PayPal (or Stripe!)
It’s secure, fast, and lets users pay in a range of different currencies… it’s no wonder over 420 million people worldwide use PayPal to buy online!
Connecting PayPal with your Squarespace website is super simple, and this guide shows you how. Not a fan of PayPal? You can set up Stripe instead!
22. Customize your site with plugins
This guide is a great resource for anyone searching for plugins. If you want to take your Squarespace website to the next level, look no further than this curated list of Squarespace plugins.
And a final bonus Squarespace tip! Use Spark Plugin
If you want to customize your website to look great, encourage visitors to keep reading, and get those all-important sales, why not give Spark Plugin a try?
This easy-to-use plugin gives over 100 cool customization options you can use anywhere on your site. Just add Spark Plugin to your Squarespace site, choose a customization, and you’re ready to go!
It’s the perfect choice if you want to provide additional functionality and style your website, without learning CSS code.
Here are three popular Spark Plugin customizations:
Button styles
Choose from a range of unique Squarespace button styles that will get people clicking and boost your conversion rates.
Animated background image
A high-quality background image on your Squarespace website tells a compelling story about your brand and business. Take it to the next level by implementing this stunning animated effect.
Custom list styles
Enhance your Squarespace photos, let website users scroll through them, and add a clickable call-to-action with a stunning inset list or carousel.
I hope you enjoyed this list of Squarespace tips! Which one will you try first?
